The audit itself is simpler than it sounds. Write down ten questions your buyers would ask before they contact you. Run them through two or three assistants. Record which companies come up, in what order, and whether your domain is cited as a sou You published a good page, added keywords, waited. Search traffic arrived. Then you asked an AI assistant the obvious question in your niche and your company was not mentioned.

That gap puzzles almost everyone who treats GEO as an afterthou You can do this by hand, but they take time and are easy to forget. A simple tool that repeats the same questions and stores the results makes the progress visible: AI visibility check shows which assistants know your brand and which do The first cause is unclear facts. Models quote specific statements: a price range, a delivery time, a legal deadline, a service area. A page written in soft marketing language gives them nothing to quote, so the answer is assembled from sources that state facts plai The second cause is isolation.

A claim repeated on a dozen independent sites reads as reliable; the same claim on a single company page reads as promotion. Review platforms do more for AI visibility than most people exp The third is structure. Short paragraphs, clear subheadings, an FAQ section and a plain answer block at the top make a page easy to reuse. Dense blocks of text are ignored even when the information inside is corr Third, language and structure matter.

A page built from plain sentences with explicit headings and an question-and-answer section is easier to reuse than a wall of text. That is why clean factual landing pages keep showing up in AI answers while long pages do To see the current state of your own brand, run a GEO audit: https://realpav.ru/en/GEO check by Realpav-check/ shows the questions where you appear, the ones where competitors are named instead, and the pages that need rewriting fi The fix is boring but effective: rewrite the key service pages so they answer specific questions in clear language, keep the facts identical everywhere, and get mentioned on review sites.

Duplicating content only makes things wo For twenty years the goal was a first page ranking. Today a growing share of answers never reaches a results page at all: the user asks an AI assistant and gets a short answer with a few company names inside Getting into that answer needs a different set of habits. Instead of keyword targeting you need structured facts a model can quote: what the service is, who it is for, what it costs, where it operates.